Laundromats offer tremendous opportunities for business owners and investors in Victoria. This detailed report looks into the profitability of laundromat businesses and offers advice on starting a successful laundromat business.


We provide critical insights and extensive analyses to help you decide if this endeavour is a good business choice in Victoria. Join us as we discuss the pros and cons of running a laundromat business in Victoria and Australia.


Are Laundromats Profitable in Victoria and Australia?
The laundromat industry in Australia has seen steady and consistent growth over the past several years. According to recent data, the sector has grown by about 2-5% annually, creating a promising environment for those interested in starting a laundromat or buying an existing laundromat business.


Factors Affecting Profitability: A laundromat's profitability depends on many things. Logically speaking, location matters—laundromats in metro areas with heavy foot traffic or neighbourhoods without in-home washing facilities perform better.


Also important is operational efficiency. Energy-efficient devices save money and appeal to eco-aware consumers. laundromats that offer dry cleaning, ironing, and folding can increase earnings. App-based bookings and payment systems improve client convenience and loyalty, increasing profitability as well.


Case Studies: Successful laundromats in Australia offer valuable lessons. For instance, a Melbourne-based laundromat saw a 15% increase in annual profit after upgrading to high-efficiency machines and renovating their space.


Meanwhile, a different laundromat in Melbourne increased its earnings 20% by offering free Wi-Fi and 24/7 access. These examples demonstrate that with proper planning and market understanding, laundromats can become highly profitable businesses in Australia.


Starting a Laundromat Business in Australia
Starting a laundry business in Australia requires thoughtful preparation and calculated choices. The process begins with market research to understand local demand. A growing trend in self-service laundries, especially in metro areas, highlights the business potential. Developing a business plan that takes into account projected growth rates for the industry—between 5% and 5% annually—is essential. Depending on the location and size of the laundromat, launch costs might range from $100,000 to $200,000.


Legal Considerations: Business registration is a critical first step, with registration required through the Australian Securities and Investments Commission (ASIC). You will also need to check local council regulations for zoning and safety compliance. Acquiring the necessary insurance, such as public liability and property insurance, ensures that your business is protected from unforeseen risks.


Location and Equipment: Choosing the right location is key to success. From our experience, high-density residential areas or places near universities provide a steady stream of customers. Investing in contemporary, high-efficiency washers and dryers is essential once you've found a desirable location.


There’s a growing shift toward eco-friendly machines, with around 30% of laundromats now opting for advanced energy-saving equipment. Incorporating digital payment systems, which have seen a 20% increase in usage in recent years, can further streamline operations and appeal to tech-savvy customers.


Cost Analysis: Opening a Laundromat in 2024
Typical metro-area based laundromats cost $200,000 to $300,000. Medium-sized laundromats spend $150,000–$250,000 on energy-efficient machinery.


Operations like utilities and maintenance account for 25-30% of gross revenue, while marketing and miscellaneous charges should be 10% of the initial investment. Whether they use a self-service or staffed model, business owners must also consider staff and administrative costs.


Future Prospects for Laundromats in Australia
The laundromat industry in Australia is undergoing a transformation, with the rise of automation, eco-friendly practices, and digital services. These trends are shaping the future of laundromat businesses, with industry revenues projected to reach $500 million by 2024. The growing urbanisation and increasing number of households without in-home laundry facilities are driving the demand for laundromats.


However, challenges such as the initial investment and competition remain. Businesses can overcome these hurdles through strategic financial planning, offering unique services, and implementing advanced technology solutions. For instance, eco-friendly laundromats are becoming increasingly popular, with 35% of customers showing a preference for businesses that prioritise sustainability.


Average Earnings in the Australian Laundromat Industry
On average, laundromats in Australia can be lucrative. With an average net profit margin of around 25-30%, well-located laundromats can generate annual revenues ranging from $100,000 to $200,000. Operating costs, including utilities, rental and staff wages, typically consume 70-75% of gross revenue, leaving net profits of between $25,000 and $60,000 annually. The potential for profitability increases with added services, energy-efficient operations, and strategic location selection.


Conclusion: The Future of Laundromat Businesses in Australia
The laundromat industry in Victoria and Australia is poised for continued growth and innovation. With careful planning, a deep understanding of the market, and a willingness to embrace new technologies, entrepreneurs can succeed in this evolving landscape.